The Messageboard:

Remember, I have moved my book reviews to their own blog. Tracy's Book Nook is now active.

Tuesday, December 16

Conscientious Consumer ~ Levi's

It has become abundantly clear to me, that America is in such moral decline, because we Christians have allowed it to happen. Because most of us have not wanted to get involved in politics, media, entertainment and consumerism, we have simply turned our nation over to the enemy. Did we really think it wouldn’t affect us? Did we really think we would accomplish anything by sticking our heads in the sand (which, by the way, leaves a very big target out in the open)?

It really doesn’t take a scholar to see that our history is being revised, our Constitution is being twisted, our entertainment (all forms) have been perverted and our political and financial systems are fraught with greed, deception and dishonor. It can be pretty depressing, come to think of it! But there is hope! There are people, Christians, out there who are trying to make a difference. If we would only get involved personally, or support those who are, I believe we could really make a difference.

“If my people, who are called by my name, will humble themselves and pray and seek my face and turn from their wicked ways, then will I hear from heaven and will forgive their sin and will heal their land.” ~ 2 Chron. 7:14

The reason I bring this up, is because I’ve just seen two highly disturbing, well, disgusting really, Levi’s commercials. I’m a jeans type of girl and have worn Levi’s for literally decades, so I was shocked and offended at both of these scandalous commercials. And I decided that it was time for me to do more than just complain about it. I decided it was time for me to put on my Superhero cape and become A Conscientious Consumer! My first order of business in this new role was to email the advertising department of Levi Strauss & Co. about my… concerns.

In case you haven’t seen both, or either, of the ads, and want to, I’ll include the Youtube videos and links to the videos. If you would like to read my complaint, it is included below. If you would like to join me, in being silent no more, I’m including the link (select advertising) to Levi's and encourage you to post this on your blog (if you have one) as well. Together, we can bring back decency and good moral fiber to America!

Levi’s Commercial, Secrets and Lies ~

Levi’s Commercial, First Time ~

My Email to Levi Strauss and Co:

I am a woman who just turned 40, so I have literally been wearing your product for decades. It really saddens me to see the new low your advertising department has sunk to, with your most recent commercial. Frankly, I find it to be disgusting and am highly offended by it. Typically, I purchase Levi's for my husband for Christmas, but I can assure you that will not be happening this year. Nor will I purchase them for either of us, or any children we may have in the future, if this disgusting advertising trend continues. Your company has been around for more than a century and is a mainstay in America and around the world. I don't honestly believe you need to sink to this level to get sales, do you? It might serve you well to remember that you are selling a well-made item, that is both useful and fashionable, not pornography.

I'm sure that my humble opinion probably doesn't matter much to you, but I assure you there are many more that feel the same way, but won't be bothered to share their concerns, rather they'll simply stop buying from you. It's a shame, really.


A Conscientious Consumer


Unknown said...

AMEN! Oh I so don't miss TV!

Nor do I miss magazines or the like!

Sorry, I didn't watch the commercials - don't need to I trust your opinion!

God is calling us to all wake-up and speak up on His behalf. It is time to lift our voices for His honor and glory!

I'm with you Tracy!

Lots of hugs and love,

Anonymous said...

I've seen those commercials before. I was shocked, actually. but then again, we live in an age where FAMILY channel runs a show about a teenage pregancy, almost glorifying it.

It's so sad. Ther are so many things I'd love to send a letter/email about to companies...I wouldn't even know where to begin.

I've actually pretty much stopped watching most TV shows....not so much because of the shows,but those darn horrible commercials.

sex sells...BUT NOT to me. I give you props for sending an email. I never wore Levis...I'm a Gap/Old Navy girl.....but now I'm going to reconsider a couple other things I was wanting to "send a letter" to...maybe I will.

Thanks for this post, Tracy.

LauraLee Shaw said...

I'm a HUGE letter/email sender, and I will definitely be adding this to my list. Thank YOU for caring enough to post it.

Avily Jerome said...

WOW. There are no more words. Now I remember why I don't watch TV. (I just wait till the shows I want to watch are on DVD- and those are few and far between!)

Thanks Tracy, and thanks for your email! Maybe they'll get a clue if enough people express outrage.

nitewrit said...


I followed your link and saw the ads. Actually, there was several ads there. The most shocking was one for Israel Tourism. It is hard to describe here tastefully, but I'll try. It showed a beach full of young people. Two or three guys are sitting there when a pretty skippy bathing suit young woman comes toward them. She does things like bend over, etc that shows off her body. Each time, the guys say things like, "Holy (expletive)!" "Holy (profamity)!" "Holy (blasphemy)! Then a tag line comes up saying: "Now you know why they call it the Holy land! Israel!"

This ad appears in Europe, but I wouldn't be surprise if it won't appear on a TV near us sonner or later. How far we've fallen.

By the way, if you can find out the email of the Chairman of a company, it is more effective to email that person than just the company where it will be handled by someone seeing a hundred emails or more a day and who sends out form replys.

Larry E.