Conscientious Consumer ~ Levi's

It has become abundantly clear to me, that America is in such moral decline, because we Christians have allowed it to happen. Because most of us have not wanted to get involved in politics, media, entertainment and consumerism, we have simply turned our nation over to the enemy. Did we really think it wouldn’t affect us? Did we really think we would accomplish anything by sticking our heads in the sand (which, by the way, leaves a very big target out in the open)?

It really doesn’t take a scholar to see that our history is being revised, our Constitution is being twisted, our entertainment (all forms) have been perverted and our political and financial systems are fraught with greed, deception and dishonor. It can be pretty depressing, come to think of it! But there is hope! There are people, Christians, out there who are trying to make a difference. If we would only get involved personally, or support those who are, I believe we could really make a difference.

“If my people, who are called by my name, will humble themselves and pray and seek my face and turn from their wicked ways, then will I hear from heaven and will forgive their sin and will heal their land.” ~ 2 Chron. 7:14

The reason I bring this up, is because I’ve just seen two highly disturbing, well, disgusting really, Levi’s commercials. I’m a jeans type of girl and have worn Levi’s for literally decades, so I was shocked and offended at both of these scandalous commercials. And I decided that it was time for me to do more than just complain about it. I decided it was time for me to put on my Superhero cape and become A Conscientious Consumer! My first order of business in this new role was to email the advertising department of Levi Strauss & Co. about my… concerns.

In case you haven’t seen both, or either, of the ads, and want to, I’ll include the Youtube videos and links to the videos. If you would like to read my complaint, it is included below. If you would like to join me, in being silent no more, I’m including the link (select advertising) to Levi's and encourage you to post this on your blog (if you have one) as well. Together, we can bring back decency and good moral fiber to America!


Levi’s Commercial, Secrets and Lies ~ http://www.youtube.com/watch?v=S83u8eQ6acA&NR=1



Levi’s Commercial, First Time ~ http://www.youtube.com/watch?v=Lk5sBagFzB4



My Email to Levi Strauss and Co:

I am a woman who just turned 40, so I have literally been wearing your product for decades. It really saddens me to see the new low your advertising department has sunk to, with your most recent commercial. Frankly, I find it to be disgusting and am highly offended by it. Typically, I purchase Levi's for my husband for Christmas, but I can assure you that will not be happening this year. Nor will I purchase them for either of us, or any children we may have in the future, if this disgusting advertising trend continues. Your company has been around for more than a century and is a mainstay in America and around the world. I don't honestly believe you need to sink to this level to get sales, do you? It might serve you well to remember that you are selling a well-made item, that is both useful and fashionable, not pornography.

I'm sure that my humble opinion probably doesn't matter much to you, but I assure you there are many more that feel the same way, but won't be bothered to share their concerns, rather they'll simply stop buying from you. It's a shame, really.

Sincerely,

A Conscientious Consumer